Natural Eye Make-up Products

Eyeshadows, eyeliners & mascaras with natural ingredients for a defined look

Discover natural make-up for the eyes with certified plant-based products. From eyebrow styling to coloured eyeshadows and defining kajals to mascara - our natural cosmetics make your eyes shine, without the use of silicones, microplastics or synthetic fragrances.

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Eyes: 283 items

Brow Control

lavera Brow Control, 01 Transparent (8,50 ml)

  • 2-in-1: brush & gel
  • Sets & shapes
  • Dries quickly
CHF 7.75 (CHF 911.76 / l)

Delivery by October 19

benecos Natural Eyeliner

benecos Natural Eyeliner, Black (1,13 g)

  • With precious wax & vitamin E
  • Talc free & without perfume
  • For an intense look
CHF 2.90 (CHF 2 566.37 / kg)

Delivery by October 19

puroBIO Cosmetics Compact Eye Shadow REFILL

puroBIO Cosmetics Compact Eye Shadow REFILL, 25 Pink (shimmer) REFILL (2,50 g)

  • Matte & shimmer shades
  • For wet & dry application
  • With magnetic bottom
CHF 5.80 (CHF 2 320.00 / kg)

Delivery by October 23

Avril Eye Pencil

Avril Eye Pencil, Charbon (1 g)

  • Long lasting texture
  • Precise outline
  • Suitable for sensitive eyes
CHF 3.90 (CHF 3 900.00 / kg)

Delivery by October 19

benecos Eyebrow Designer

benecos Eyebrow Designer, Brown (1,13 g)

  • For a natural swing
  • Tames eyebrows
  • BDIH-certified
CHF 2.90 (CHF 2 566.37 / kg)

Delivery by October 19

Signature Colour Eyeshadow

lavera Signature Colour Eyeshadow, 05 Moon Shell

  • Suitable for all skin types
  • Ideal for contact lens wearers
  • Extra long-wear formula
CHF 5.30

Delivery by October 19

Liquid Eyeliner

lavera Liquid Eyeliner, 01 Black (2,80 ml)

  • Suitable for contact lens wearers
  • Long-lasting
  • With valuable organic oils
CHF 5.80 (CHF 2 071.43 / l)

Delivery by October 19

puroBIO Cosmetics Eye & Eyebrow Pencil

puroBIO Cosmetics Eye & Eyebrow Pencil, 28 Dark Taupe, vegan (3,80 g)

  • Vegan & certified organic
  • Easy & precise application
  • Contains plant oils & vitamin E
CHF 8.75 (CHF 2 302.63 / kg)

Delivery by October 19

Santé – naturally. Big Lashes Mascara 01 Black

Santé – naturally. Big Lashes Mascara 01 Black, 10 ml

  • For increased fullness
  • Plant-derived wand
  • Conditions & moisturises
CHF 9.70 (CHF 970.00 / l)

Delivery by October 19

Fruit Pigmented Ultra Lengthening Mascara

100% Pure Fruit Pigmented Ultra Lengthening Mascara, Black Tea (7 g)

  • Smudge-proof & water-resistant
  • Added shine & maintenance
  • Suitable for contact lens wearers
CHF 27.50 (CHF 3 928.57 / kg)

Delivery by October 19

Avril Eyebrow Pencil

Avril Eyebrow Pencil, Châtain Clair (1 g)

  • With fine tip
  • Easy shaping and intensifying
  • Precision application
CHF 3.90 (CHF 3 900.00 / kg)

Delivery by November 02

Avril Mascara

Avril Mascara, Noir (9 ml)

  • Long-lasting and clump-free
  • Unique spiral brush
  • Nourishes & protects the eyelashes
CHF 8.75 (CHF 972.22 / l)

Delivery by October 19

100% Pure Fruit Pigments Eye Shadow

100% Pure Fruit Pigments Eye Shadow, Mink (2 g)

  • Rich in antioxidants & vitamins
  • Pure vegetable pigments
  • Free from talc
CHF 19.90 (CHF 9 950.00 / kg)

Delivery by October 19

Lily Lolo Big Lash Mascara

Lily Lolo Big Lash Mascara, 6,50 ml

  • Perfect opacity
  • Optimally separates the lashes
  • Suitable for sensitive eyes
CHF 21.00 (CHF 3 230.77 / l)

Delivery by October 19

Lily Lolo Mineral Eyeshadow

Lily Lolo Mineral Eyeshadow, Miami Taupe (vegan) (1,50 g)

  • Intensive mineral pigments
  • Particularly long-lasting
  • Fine, loose powder
CHF 11.35 (CHF 7 566.67 / kg)

Delivery by October 19

100% Pure Green Tea Fiber Brow Builder

100% Pure Green Tea Fiber Brow Builder, Soft Brown (4,50 g)

  • For increased volume
  • Dries quickly
  • Non-sticky & does not stiffen
CHF 25.50 (CHF 5 666.67 / kg)

Delivery by October 19

Lily Lolo Eyebrow Duo

Lily Lolo Eyebrow Duo, Light (2 g)

  • For filling in and defining brows
  • Holds brows in place for a groomed finish
  • Fragrance Free
CHF 15.15 (CHF 7 575.00 / kg)

Delivery by October 28

puroBIO Cosmetics Long Lasting Eyeliner

puroBIO Cosmetics Long Lasting Eyeliner, 01L Black (vegan) (1,10 g)

  • Lasts for up to 8 hours
  • Soft tip
  • Ideal for sensitive eyes
CHF 8.25 (CHF 7 500.00 / kg)

Delivery by October 19

Avril Eyeshadow Refill

Avril Eyeshadow Refill, Beige mat (2 g)

  • For eyelids, eyebrows & cheeks
  • Wide range of shades
  • For make-up palettes
CHF 4.85 (CHF 2 425.00 / kg)

Delivery by October 19

Zao Refill Rectangle Eye Shadow

Zao Refill Rectangle Eye Shadow, 201 Matt Ivory (1,30 g)

  • Eco-friendly
  • Pleasant texture
  • Easy to use
CHF 5.70 (CHF 4 384.62 / kg)

Delivery by October 30

Terra Naturi Eyebrow Pencil

Terra Naturi Eyebrow Pencil, COFFEE -​ 3 (1,50 g)

  • Shapes & fills in the brows
  • For a natural finish
  • Easy application
CHF 2.90 (CHF 1 933.33 / kg)

Delivery by October 19

benecos Natural Mascara

benecos Natural Mascara, Deep Black (8 ml)

  • Gives your lashes more fullness
  • Achieve a seductive look
  • With Aloe Vera, beeswax & vitamin E
CHF 4.85 (CHF 606.25 / l)

Delivery by October 19

Dr. Hauschka Volume Mascara

Dr. Hauschka Volume Mascara, 01 black (8 ml)

  • Increases volume
  • Large applicator wand
  • Nourishing properties
CHF 30.00 (CHF 3 750.00 / l)

Delivery by October 19

Soft Eyeliner

lavera Soft Eyeliner, 03 Grey (1,10 g)

  • Suitable for contact lens wearers
  • Intensive & long-wearing
  • Ideal for blending
CHF 4.25 (CHF 3 863.64 / kg)

Delivery by October 19

100% Pure Long Last Liquid Eye Liner

100% Pure Long Last Liquid Eye Liner, Blackberry (7 ml)

  • Smudge proof
  • Easy to apply
  • Long-lasting & water resistant
CHF 30.50 (CHF 4 357.14 / l)

Delivery by October 19

benecos Natural Multi Effect Mascara

benecos Natural Multi Effect Mascara, Just Black (8 ml)

  • With nourishing Vitamin E
  • BDIH certified
CHF 4.85 (CHF 606.25 / l)

Delivery by October 19

JOIK Organic Long Lasting Liquid Eye Shadow

JOIK Organic Long Lasting Liquid Eye Shadow, 04 Blue Lagoon (4,50 ml)

  • Doubles as an eyeliner
  • Fast-drying formula
  • Ideal for contact lens wearers
CHF 17.46 instead of CHF 23.50 (CHF 3 880.00 / l)

Delivery by October 19

100% Pure Maracuja Oil Mascara

100% Pure Maracuja Oil Mascara, Black Tea (7 g)

  • Defines the lashes
  • Does not clump
  • Strengthens & conditions
CHF 27.50 (CHF 3 928.57 / kg)

Delivery by October 19

puroBIO Cosmetics Eyeliner "On Fleek"

puroBIO Cosmetics Eyeliner "On Fleek", Felt Tip (3 ml)

  • Available with two different tips
  • Intensive colour
  • Silky-matte finish
CHF 11.15 (CHF 3 716.67 / l)

Delivery by October 19

benecos Natural Mascara Super Long Lashes

benecos Natural Mascara Super Long Lashes, Carbon black (8 ml)

  • With nourishing Vitamin E
  • BDIH certified
CHF 4.85 (CHF 606.25 / l)

Delivery by October 19

Guide: Naturally emphasise the eyes

The eye area is especially sensitive, so it's important to choose natural cosmetics that contain skin-friendly oils, mineral pigments, and gentle formulations. Natural eye products are generally well-tolerated and lower the risk of irritation while still offering vibrant colour and definition, all without synthetic fragrances or preservatives.


Tips for expressive, natural eye make-up

1. Define the eyebrows

Softly shaped brows enhance the eyes and define the face.

2. Targeted colour placement

Apply eyeshadow in layers and blend gently for soft transitions.

3. Emphasise the lashes

Natural mascara with nourishing oils provides length and volume without drying out the hairs.


Frequently asked questions about natural eye make-up

Are natural mascaras as effective as their conventional counterparts?

Yes, many contain nourishing ingredients that add length, curl and volume without the use of harsh chemicals.

Can I use natural make-up on sensitive eyes?

Yes, mild formulations reduce the risk of irritation and are well-tolerated.

How do I choose the right kajal?

Choose a soft texture for lighter lines or a more intense formula for defined accents.